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SMASH

LaDana Reid

Development Officer

LaDana Reid brings over 20 years of invaluable experience to the nonprofit sector,
boasting expertise in advocacy, program development, and fundraising. With a passion
for serving marginalized communities, she is committed to raising awareness and
funds to support and empower people of color.


Before joining SMASH, LaDana served as the Director of Development at Techbridge
Girls, where she played a pivotal role in driving organizational sustainability and growth.
In this capacity, she collaborated with the leadership team to spearhead fundraising and
donor engagement strategies. Her innovative approaches to donor cultivation, grant
acquisition, and stewardship ensured a steady flow of support, facilitating the
organization’s expansion and impact.


Throughout her career, LaDana has consistently demonstrated her commitment to
empowering marginalized communities. Notably, she led initiatives aimed at equipping
young adults, parenting teens, and homeless youth, especially those transitioning from
the foster care system, with essential educational and vocational skills to facilitate
successful transitions into adulthood. Her collaborative efforts with community donors,
coupled with her adept management of multiple grants, underscore her unwavering
dedication to fostering positive and enduring change within vulnerable communities.
LaDana holds a Master’s in Social Work from Barry University in Miami Shores, Florida.
She actively participates in professional and civic organizations, including the
Association of Fundraising Professionals, Blacks in Technology, NASW, and Junior
League of Durham and Orange County.


In her leisure time, LaDana enjoys listening to true crime podcasts, trying new
restaurants, exploring the outdoors with her dog, Chloe, and spending time with close
friends and family

Other Team Members

  • Briana Floyd

    Digital Partnerships Manager SMASH
  • Kristina de Silva

    Development Manager SMASH
  • Jonathan Durfield

    Chief Executive Officer SMASH
  • Ludnie Deneus

    Program Director, Northeast Region SMASH