Two Free Webinars This Wednesday: Program Evaluation Essentials & Measuring the ROI of Social Media

Check out these two free webinars — part of the Wednesday Webinar series for nonprofit staff and board development.

Webinar 1: If You Evaluate It, They Will Fund: Program Evaluation Essentials

Wednesday, May 18, 2011 from 10:00 AM – 11:00 AM PT

Program evaluation is a component of program design and implementation that is often considered after the program is in place and serving a population. Designing a program with measurable goals in mind creates stronger programming, gives grant proposals a competitive edge, and provides an agency with useful feedback to help achieve its mission. Most importantly, program evaluation allows for program tweaking to deliver the best service possible to the client.

Webinar 2: Where’s the Return on Engagement? Measuring Social Media ROE

Wednesday, May 18, 2011 from 12:00 PM – 1:00 PM PT

The days of not being able to measure the return on investment of social media are over. We have the tools, strategies and dashboards to measure social media ROI; the key is integrating ROI into your social media strategy. In this workshop, we’ll explore ways to identify your ROI, measure it, and use that information to improve your programs and social media implementation.

To register for these webinars or to see the full schedule of upcoming webinars, please click here.

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