News for the News

A couple of months ago we invited Annie Leonard to our offices to present her amazing project of the Story of Stuff. Through a creative vehicle of live animation, Annie has transformed how people around the globe understand global production & consumption, the climate change debate, the environmental impact of bottled water, and now the industrial undersight of the cosmetics industry and the impact that lax regulation has had on the well-being of millions of people.

This past week her work was featured in the Los Angeles Times.  Throughout the article, “Telling Science with Cartoons” the author highlights the new approach to addressing the pressing issues of climate change and rampant consumerism.  In short, we are way beyond the droll power point presentations and yawn inducing data points, we are in a new moment of popular science brought to you be engaging and relevant narratives.  What is missed in the article is a deeper level of work that is happening through the efforts of activists 2.0.  She is not only opening up a scientific and economic discussion to millions of participants, she is also doing the work that many of our newspapers have forgotten how to do in the last 15 years: investigate the critical issues facing people and the environment and offer insight into the sources of these issues.  She is not only educating through animation, she is informing a popular debate about some of the most critical issues facing everyone and making sure that we can all actively engage in that debate with meaningful information.

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