I saw an interesting blog from nonprofitpr.org about 7 social-media pitfalls that nonprofits sometimes make. I’ve provided a basic synopsis of the list below. To see the original blog with all the details, click HERE.
7 social-media pitfalls for nonprofits
1. Setting up your nonprofit’s Facebook account as a person instead of a page.
…Ideally, nonprofits want to have thousands of supporters on Facebook, and personal accounts allow a maximum of 5,000 friends.
2. Not fully thinking through the name for your Facebook page.
…Once the Facebook page you created for your nonprofit has 100 fans, you can no longer change the page name…
3. Creating a community page as your organization’s Facebook page.
“Community” pages are not intended to represent a single organization. Instead, they are intended as a place where people who have a shared interest can connect, get information and share ideas…Most importantly, it is important to know that Facebook maintains full ownership and control over all community pages…
4. Creating a Facebook group instead of an organizational page.
…Nonprofits should always begin with an organizational page, and then create groups needed to further their missions and provide services to stakeholders.
5. Creating a Facebook page, but not monitoring it properly.
There is a debate over whether or not nonprofits (or businesses for that matter) should delete Facebook posts or comments (which some equate to censorship). At the very least, nonprofits should monitor their pages for posts and comments that are inappropriate or that are spam…
6. Signing up for Twitter when you really don’t have the time for Twitter.
Twitter can be a great marketing communications tool for a nonprofit, but only if it is able to invest time on a regular basis…If you don’t have time to do something on Twitter on a regular basis, you are better off not creating a profile for your nonprofit.
7. Using a logo, rather than a graphic icon, as a profile photo.
…The best branded nonprofit Facebook and Twitter users typically don’t use their organizations’ entire logos as their profile photo. Instead, they use the graphic icon (think red ribbon for AIDS awareness) as the profile photo.